MS Dhoni Launches Active Lifestyle Brand SEVEN

By: Seven

RS Seven Lifestyle (P) Ltd, a part of Rhiti Group has launched its active lifestyle brand, SEVEN. Under the ‘SEVEN’ banner, the company will manufacture and market running, training, indoor, sports and leisurewear apparel and footwear.

SEVEN is a young, energetic brand designed to appeal to the modern youth – changemakers – who are bold, confident go-getters, unafraid to go after what they want on their own terms.

The brand aims to drive home the point that fitness is accessible to not just sportspersons but everybody, whether you want to break a world record or simply break a sweat.

At SEVEN’s launch, MS Dhoni was also announced as the brand’s global ambassador. As an icon of this new, younger, more confident India, Dhoni projects SEVEN’s can-do attitude.

A lot of research and development has gone into crafting the SEVEN product range that will be available across India and other international markets.

Models showcased the SEVEN collection and MS Dhoni did the star-turn as the showstopper. The brand’s TVC featuring young India and MS Dhoni was unveiled for the first time to the press & media.

The film espoused and advocated change, one day at a time, portraying the young generation as the changemakers of India.

Speaking about the company’s foray into the retail business, Mr. Arun Pandey, Promoter, Rhiti Group said: “At Rhiti Group we have always wanted to be associated with fitness and an active lifestyle in a meaningful manner. We believe fitness is everybody’s right and not the sole domain of sportspeople. ‘SEVEN’ we believe will be the changemaker that nudges people to make this shift not just in the thinking but also in the doing. And in MS Dhoni we have the perfect brand leader to inspire people to do just that.”

Speaking on his association with ‘Seven’, Mahendra Singh Dhoni said: “The SEVEN ambition is all about making fitness an intrinsic part of every city, every town, every school, every home. In my opinion, you don’t have to be a professional athlete to take your fitness seriously. All you need is the motivation to lead an Active Lifestyle. The thought-process and positioning of SEVEN really intrigues me and I think it will strongly resonate with the youth of India as well. It’s a happy coincidence that SEVEN is also the number that I sport on my shirt, which only increases my fondness for the brand. I wish them all the success and I’d like to see their vision for change become a reality.”