By: Tanya Sahni
The sole media rights holder of the Sri Lanka Cricket Series 2017, Sony Pictures Networks India, has given certain exclusive rights to ITW Consulting. They now has the title rights, on-ground and in-stadia advertising rights.
“This series has received an overwhelming response from the market,” ITW co-founder said. “Brands see this as an excellent alternate medium with rationale pricing, delivering perfect ROI.”
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“Categories like Telecom Network, Automobiles, Sports Gear along with Handset have locked in their participation.”
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India will play a warm-up match on July 21 and 22. After this the 1st Test will take place from July 26 to 30, followed by the 2nd Test will be in Galle from August 4 t0 8. The third and the last test will begin on August 12.
The five-day matches will be followed by one-dayers and T20Is. Limited-overs series will start from August 24.
